- By Ron DeRoussea
- With No Comments
- On 9 Jul | '2015
Ways to Increase Your CPA Practice’s Visibility In A Small Town
A small town CPA Firm needs to increase visibility to increase their business. Whether the small town is a rural setting like Mayberry, or a more urbanized but walkable community, the ways to make yourself stand out are the same. Both communities can be close knit and for a new CPA firm coming into the area gaining traction can be hard to begin with. These tips will help get your firm known.
Most small communities have some civic groups like the Rotary Club, Jaycees, Elks and other civic, fraternal or social organizations. Many of these groups look for experts to come in and give talks on issues important to them. As a small business and tax expert, you are uniquely qualified to render general presentations on these subjects. You may also consider letting these groups know that you are available as a fill-in speaker should their scheduled guest have to cancel at the last minute.
Even if you are not a member of a specific worship community, there are ways to make yourself known. Many churches sell advertising space in their weekly bulletins or monthly newsletters and a business card sized ad seen repetitiously can build a clientele over time. Also, as with civic groups, you can offer to give presentations to the various groups within the church.
Country and Sports Clubs
Joining a country club can be a great way of networking with higher wealth community members. In addition, don’t forget some of the other sports clubs that maybe around like the tennis or racquet club, sometimes the local marina has a member supported organization. Whatever your sports interest may be, there is probably a group with a similar interest.
Local Coffee Shops and Diners
A strong tradition in many small communities is the local diner. By hanging out in these places on a regular basis, you will become a fixture and can generate a lot of business and referrals just by having your morning coffee.
Another tradition in small towns is the fire department. Often staffed with a couple of paid professional firefighters, but most of the department is made up from volunteers. The fire house is often a local gathering spot and usually hosts pancake breakfasts and BBQ’s as fundraisers. Small towns also offer other opportunities to volunteer and depending on your individual interest you can find a place to fit in while serving a community need.
Small towns normally have a very active youth sports program. Whether it is Little League, Pop Warner football, soccer or basketball there are opportunities to sponsor a team. In return, you get your name or logo placed on the uniforms and sometimes on a banner hanging on the sidelines. Go to the games and you will be able to network with the parents.
The local newspapers frequently need content to fill their pages. Call the local editor after looking through the paper for a few weeks and offer to write a regular column on small business or tax issues. The exposure will be invaluable.
Park benches, shopping carts and local buses and taxi cabs are great places to put up signs. If you are willing to invest a few hours of sweat, many towns sponsor a road cleanup program. In exchange for picking up litter a few times a year, you get a highly visible road sign seen by drivers every time they pass by.
Your Office Location
An office space on the busy main street will do a couple of things to increase your business. The main street location will be highly visible to locals as they go about their daily business. Plus the fact you are on Main Street gives your image a boost. Successful firms have prestigious addresses, and in a small town that is usually the central main street business district.
Use your home and even your office if it is large enough to regularly have parties and cookouts. During the holiday season, open your office up for a Cider and Hot Chocolate social, during the summer invite clients and guests to your home for a BBQ. Throw a Super Bowl or World Series watch party.
It is important to remember that especially in a small community environment that relationships are taken very seriously, and if you come across as too pushy, then the relationship may never get the chance to take off. But if you are sincere and personable in your networking through all of these ideas, then the client relationships you build will be solid and long lasting.
I’m a Accountant based in Delaware. I love to speak about Tax and Accounting concepts. I’m a business owner at heart, and enjoy individuals who want to set up businesses and contribute to the economy. This tax season, when you e-file 1099’s and other tax forms, stop by efile4biz.com and see how they do things.
These guys will file 1099 MISC online and other documents, together with printing and mailing the paper forms to your recipients.
They’re an industry thought leader and lead the crowd when it comes to data safety in the online software market.